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This site rdr.to has the following on the web page, "to! Fast, free web redirects with very short URLs." Our analyzers observed that the website also said " RDRto forwarding URLs are short, easy to type and easy to remember." The Website also stated " Theyre perfect for e-mail, IRC, instant messenger and much more. Cut and paste a long URL into the text box and then press the button to generate a new short URL redirect. Drag the link above into your browsers Links toolbar. Then, click the RDR. to toolbar button to create a short URL for the currently displayed page." The website's header had short as the most important keyword. It was followed by url, urls, and forwarding which isn't as highly ranked as short. The next words the site used was redirect. redirection was also included but might not be viewed by search engines.